Proactive service rewarded with value enhancement scores
Two-thirds of customers contact customer service after receiving proactive outreach from a brand, often using costly assisted channels because they needed additional information or confirmation. This flawed approach to proactive customer service can create customer confusion and unanswered questions that erode the benefits of a proactive strategy. The findings show that proactive service creates a […]
Integration is a key criterion in the choice of edge strategy
The edge journey is well underway for many organisations as they seek to connect with customers in new ways, improve operational efficiency, and adopt digital technologies to support innovation. The IDC EdgeView 2022 survey found that three-quarters of organisations plan to increase their edge spending over the next two years with an average increase of […]
Multi-cloud is how businesses can move ahead
Cloud technology is now a crucial part of the enterprise IT strategy. Nearly nine in 10 organisations in Singapore employ cloud-based services, according to Alibaba Cloud’s Cloud in Asia survey conducted in November 2020. Today, a growing phenomenon among businesses is a pick’n’mix approach to deploying cloud solutions – otherwise known as multi-cloud. Dell Technologies […]