AI spending to exceed $30 billion by 2027 for personalised customer experiences, IDC predicts
IDC also revealed the most urgent business and technology trends that marketing leaders must consider to to stay competitive in the face of evolving market conditions.
Gartner predicts AI assistants will cause a decline in mobile app usage by 2027
Gartner Inc. foresees a significant shift in the digital landscape by 2027, with a projected 25% decrease in mobile app usage, primarily attributed to the increasing reliance on AI assistants.
Creating business value with AI
Sallam emphasises that an organisation’s AI ambition is a pivotal factor that determines the type of use cases it invests in and the percentage of investment in its portfolio.