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Ryan Skinner

Ryan Skinner

Ryan Skinner is a principal analyst contributing to Forrester’s research for marketing leaders and sustainability leaders and to its practice for financial services firms. He has published extensive research on how large companies should manage content at scale and support omnichannel customer experiences. He also does research on communications and sustainability, as well as the skills and structure that make for effective marketing teams.
Part of Skinner’s research remit includes coverage of the environmental, social, and governance (ESG) space and how this impacts the strategies and practices of both financial services firms and public companies. He contributes to Forrester’s cross-disciplinary research teams on sustainability, content, and trust.
Previous Work Experience
Prior to Forrester, Skinner worked at London-based Velocity Partners, a specialist and pioneer in content marketing and digital marketing strategy for the B2B market. Prior to that, he worked for 12 years in PR and communications for a number of large Scandinavian corporations, where he focused on digital outreach and engagement, as well as social media and community-building.
An American, Skinner speaks Norwegian fluently, giving him working proficiency in Swedish and Danish. He also speaks French at a conversational level.
Education
Skinner studied at Duke University, where he graduated with a BA in English.

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