Society is increasingly following a digital-first strategy, working against the clock to migrate physical circulation into digital circulation, hoping to slow down the COVID-19 pandemic growth curve. The digerati (Amazon, Google, Apple, Facebook, Microsoft, Alibaba, Tencent, Baidu, et al) are becoming an even more important component in this effort. COVID-19 forced us to investigate more deeply how humans behave digitally when fulfilling basic needs such as health, infotainment, education, safety, and more. Government, Enterprises and people, in general, must acknowledge what we call “the dissonance of digital human needs” (Figure 1). Considering how humans behave digitally now—and how they might [...]
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