Manulife’s journey towards becoming a digital customer leader
Allan Tan
December 19, 2022
Damien Green, president and CEO of Manulife Asia, wants the insurer to become the digital customer leader in its industry
Damien Green, president and CEO of Manulife Asia, wants the insurer to become the digital customer leader in its industry
“As CMOs enter 2023, the current environment demands a relentless focus on customer value, purposeful evolution of the marketing function,
At a time of uncertainty and rising inflation, consumers are focused on how to extend every dollar. At some point,
A Gartner survey of North America and European marketers revealed that 60% have centralised some (23%) or all (37%) of
Gartner says marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021.
Marketing teams that are effective at scaled judgment and empathetic influence are more likely to report revenue growth. Gartner says
A Gartner survey revealed that 60% of marketing organisations have centralised some or all their functions. Chief marketing officers (CMOs)
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Gartner says CMO spend survey reveals budgets have fallen to their lowest level in recent history, dropping over 4% in
To be more agile and adaptive in 2021, marketing leaders must prioritise four core competencies with a renewed focus that
For all the talk about social responsibility, Gartner says new research reveals misalignment of consumer expectations of brands versus the