Centralisation is not the answer, warns Gartner
A Gartner survey revealed that 60% of marketing organisations have centralised some or all their functions. Chief marketing officers (CMOs) ...
Tag: Chief Marketing Officer
Predictions 2022: Opt-out rates for mobile app tracking to plunge by 65%
The opt-out rate for mobile app tracking will decline from 85% in 2021 to 60% by 2023 as consumers gain ...
Predictions 2022: IDC FutureScape’s future of customers and consumers
Technology will be the cornerstone of brands that try to re-establish relationships with customers and consumers in a new version ...
2021 marketing budgets plummet 6.4% - all-time low
Gartner says CMO spend survey reveals budgets have fallen to their lowest level in recent history, dropping over 4% in ...
4 must-have core competencies for marketing leaders in 2021
To be more agile and adaptive in 2021, marketing leaders must prioritise four core competencies with a renewed focus that ...
CMOs call greater participation in solving societal issues
For all the talk about social responsibility, Gartner says new research reveals misalignment of consumer expectations of brands versus the ...
CMOs to milk old customers to drive new growth in 2021
New research reveals dichotomy between CMOs’ low risk go-to-market approach and desire to rescale strategies from 2020
