2021 marketing budgets plummet 6.4% - all-time low
Gartner says CMO spend survey reveals budgets have fallen to their lowest level in recent history, dropping over 4% in ...
Tag: Chief Marketing Officer
4 must-have core competencies for marketing leaders in 2021
To be more agile and adaptive in 2021, marketing leaders must prioritise four core competencies with a renewed focus that ...
CMOs call greater participation in solving societal issues
For all the talk about social responsibility, Gartner says new research reveals misalignment of consumer expectations of brands versus the ...
CMOs to milk old customers to drive new growth in 2021
New research reveals dichotomy between CMOs’ low risk go-to-market approach and desire to rescale strategies from 2020
