Brands focused on sustainability experience 10x growth
A new generation of purpose-led brands is successfully expanding into mainstream consumer markets to challenge incumbents but still face a unique set of challenges. Analysis from Bain & Company and Verlinvest identifies an emerging formula for how these insurgent brands can scale up successfully, along with lessons for existing market incumbents to learn from those […]
Survey: Hybrid meetings create an uneven playing field
Virtual participants in hybrid meetings reported feeling excluded, their input valued less, and having less opportunities to build rapport than if they joined in-person
PodChats for FutureCIO: Solving the death by personalisation dilemma
Deloitte Hong Kong Digital Leader Allen Wong believes that the business landscape has changed since the onset of the pandemic in terms of delivering an outstanding customer experience due to more channels to deal with customers, the need to understand customer data to drive targeted experience, as well as the increasing trend of loyalty programmes […]