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Jay Pattisall

Jay Pattisall

Jay is Forrester’s expert on creative, media, marketing, and in-house agencies, helping CMOs and business leaders make sense of the complex and ever-changing services landscape surrounding advertising, marketing, and consumer engagement. Jay’s research explores the future of the agency sector, in-housing, media, and creativity. His strategies for agency innovation and models for management enable CMOs and business leaders to develop more valuable relationships with their agencies and enable agencies to drive more value for their partners and clients.

Previous Work Experience
Jay draws from 20 years of experience in advertising and digital marketing, creating marketing and advertising for large global and national brands. Jay’s expertise includes brand, communication, and digital strategy as well as client engagement and agency management. Prior to joining Forrester, Jay was a vice president and group director for DigitasLBi; director of strategy for Anthem Worldwide; and strategy director for Butler, Shine, Stern & Partners. He led strategy for brands such as General Motors, Goodyear Tire, Lenovo, A/B InBev, RadioShack, and MINI USA. Jay also has extensive experience in qualitative and quantitative market research.

Education
Jay earned a Bachelor of Arts from Randolph-Macon College and a Master of Science in mass communication from Virginia Commonwealth University.

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