Wednesday, August 13, 2025
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Zhi Ying Barry

Zhi Ying Barry

Zhi-Ying serves digital strategy professionals in the financial services and retail sectors across Asia Pacific. Her research focuses on the business and customer value that digital technologies bring; she advises clients on strategies to create new business models and sources of value for customers in the region. She works closely with digital executives at major banks, insurers, wealth management firms, and superannuation firms in Asia Pacific. Zhi-Ying is now based in Sydney, having previously worked in Forrester’s Singapore office.

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