Singapore Management University (SMU) and Fudan University have jointly launched the SMU-Fudan Doctor of Business Administration (Technology), a new doctoral programme to equip senior leaders in business and technology.
"Technology today is no longer a functional tool. It is reshaping strategy, governance and the social contract between business and society," said Zhu Feida, programme director of the SMU- Fudan DBA (Tech) Programme at SMU. "This programme is designed for senior leaders focused on the narratives beyond the numbers and coding – to go beyond adoption to generate research-driven insights that shape how technology is governed, scaled and applied responsibly in real-world business contexts."
Equipping senior leaders
The programme aims to help senior executives navigate technological innovation and advanced business research capabilities. It aims to integrate advanced business research methods with deep exposure to AI, data, digital platforms and governance frameworks.
The programme combines SMU's expertise in computing and digital regulation with Fudan's leadership in economics and management, offering a unique platform for cross-border learning and industry engagement.
The SMU–Fudan DBA (Tech) features three key aspects: technology-integrated business research, cross-border learning, and a commitment to responsible, sustainable tech leadership.
"In the era of AI, seeking answers externally has become effortless, making the inward quest for insight all the more precious. As technology readily provides solutions, true leadership returns to its essence: the ability to ask the right questions with profound vision," said Liu Yu, programme director of the SMU-Fudan DBA (Tech) Programme at Fudan.
