Tag: Chief Marketing Officer

Damien Green Damien Green, president and CEO of Manulife Asia, wants the insurer to become the digital customer leader in ...

“As CMOs enter 2023, the current environment demands a relentless focus on customer value, purposeful evolution of the marketing function, ...

At a time of uncertainty and rising inflation, consumers are focused on how to extend every dollar. At some point, ...

A Gartner survey of North America and European marketers revealed that 60% have centralised some (23%) or all (37%) of ...

Gartner says marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021. ...

Kristina LaRocca-Cerrone, Gartner Marketing teams that are effective at scaled judgment and empathetic influence are more likely to report revenue ...

A Gartner survey revealed that 60% of marketing organisations have centralised some or all their functions. Chief marketing officers (CMOs) ...

The opt-out rate for mobile app tracking will decline from 85% in 2021 to 60% by 2023 as consumers gain ...

Technology will be the cornerstone of brands that try to re-establish relationships with customers and consumers in a new version ...

Gartner says CMO spend survey reveals budgets have fallen to their lowest level in recent history, dropping over 4% in ...

To be more agile and adaptive in 2021, marketing leaders must prioritise four core competencies with a renewed focus that ...

For all the talk about social responsibility, Gartner says new research reveals misalignment of consumer expectations of brands versus the ...

New research reveals dichotomy between CMOs’ low risk go-to-market approach and desire to rescale strategies from 2020