Tue, 28 Apr 2026

No amount of gloom will thwart digital tech spending in APAC

IDC’s latest Asia/Pacific DNB Tech Spending Opportunity Forecast, 2022–2026 forecasts that digital-native business (DNB) tech spending in Asia/Pacific will grow at a CAGR of 20.8% and reach US$128.9 billion by 2026. It also predicts a year-over-year (YoY) rate in 2023 of 19.3% in comparison to 15.1% in 2022, as spending continues to accelerate. “Digital-native businesses […]

Faced with disruption few marketers execute plan B

In a Gartner survey of 400 marketing leaders, 81% claim a contingency plan to respond to disruptions. However, just 21% of respondents said they follow these plans, as marketers weather the storm of continued economic and geopolitical uncertainty. Conducted in November and December 2022, the survey also revealed that 44% of digital marketing leaders who […]

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