Nearly all (99%) global IT decision-makers acknowledge the potential of generative AI (GenAI) to influence change within their organisations, according to "The Elastic Generative AI Report: One Year On, identifying the Impact and Challenges of Early Generative AI implementation worldwide" by Elastic.
GenAI adoption
The report based on 3,200 IT/analytics/data respondents from the US, Europe, and Asia Pacific and Japan, revealed that the majority (57%) believe that GenAI can improve resource use (staff time, less waste, better costs) and increase operational efficiency and productivity.

India (81%) and Singapore (63%) are the furthest ahead in implementing or partially using GenAI in their organisation.
Slowed adoption

Despite the optimism, 89% of respondents report that their use of genAI has slowed due to fears around its security and privacy (40%), regulation issues (37%), and the skills gap in its implementation (36%).
However, amidst slowed adoption and fears surrounding the use of the technology, 86% of IT decision-makers in Singapore plan to increase their GenAI investments.
The report also revealed the top challenges of organisations revolve around IT security (97%) and observability (95%) challenges.
Next steps
Further, Elastic recommends organisations maximise GenAI as a cybersecurity tool and seek out vendors with expertise in using GenAI in analysing proprietary data and offer relevant insights.
