Thu, 14 May 2026

AI and sustainability drive tech adoption and talent development in APJ 

Image by Pexels from Pixabay

Artificial intelligence and sustainability will drive changes in technology adoption and talent development in Asia Pacific & Japan (APJ) in 2024, according to the study, “Drivers of Change: Meeting the Energy and Data Challenges of AI Adoption,” by Pure Storage. 

Matthew Oostveen

“AI and sustainability will continue to influence technology adoption across the Asia Pacific & Japan. Particularly for AI, there are potential headwinds such as the talent crunch, but more importantly, without the right data infrastructure, AI projects might not yield the desired results, and this could dampen enthusiasm,” says Matthew Oostveenvice president and chief technology officer, at Asia Pacific & Japan Pure Storage. 

2024 Predictions

Pure Storage analysts predict that AI will cause a shakeup in cloud computing, especially with the new generation of specialised cloud providers concentrated on AI-specific services. 

Additionally, analysts predict the rise of the sovereign cloud based on tighter government regulations on the use and location of data. Australia, New Zealand, Japan, and Indonesia will lead this development.

In 2024, bigger roles await IT departments in company-wide environmental sustainability goals. Chief technology and chief digital officers will work more closely with sustainability heads to push forward with the company’s sustainability goals.

Demand for AI-skilled workers will continue to rise in 2024. Cloud computing, Kubernetes, data architecture, and cybersecurity will be some of the most in-demand skills for next year

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