Tracy Woo leads Forrester’s research on cloud management, high-performance computing (HPC), and industry cloud in the financial services, retail, and healthcare industries. Her broader expertise focuses on cloud cost management, cloud skills, cloud centre of excellence (CCoE), cloud platform teams, industry cloud, hybrid cloud management, and public cloud pricing.
Woo delivers strategic guidance to Forrester’s enterprise and vendor clients by helping them get cloud costs under control and build out effective cloud organizations. During her tenure at Forrester, she has advised leading Fortune 100 and Fortune 500 companies on their cloud strategies and has been frequently cited in major news outlets including Tech Target, Business Insider, The Wall Street Journal, and Computer Weekly.
Previous work experience
Previously, Woo worked in corporate strategy at PTC, advising the CEO, his direct reports, and the board on competitive intelligence and strategy initiatives.
At Lux Research, she led the electronic user interface (EUI) practice and served as an analyst at Aberdeen Group, where she was the head of research in the manufacturing and product innovation and engineering (PIE) practices. Before her time as an analyst, she worked as an electrical engineer, both in defence and in the industry.
Education
Woo obtained her M.Eng. in electrical engineering and BS in chemical engineering from the University of California, San Diego.