CMOs to milk old customers to drive new growth in 2021
FutureCIO Editors
January 27, 2021
New research reveals dichotomy between CMOs’ low risk go-to-market approach and desire to rescale strategies from 2020
New research reveals dichotomy between CMOs’ low risk go-to-market approach and desire to rescale strategies from 2020
To cash in on this growing interest, PAM providers need to re-evaluate how they are strategically positioned in the market.
We started publishing predictions for 2021 as early as October last year. As we close January, we list below a
Comprising of on-premise and cloud applications, the Asia-Pacific contact centre applications market is expected to see strong growth due to
Predicts by 2023, 50% of chief digital officers in organizations without a chief data officer (CDO) should become the de
Faced with demands to roll out products faster-to-market, companies are looking to buy into software OEM and/or low-code, no-code to
Frost says changes in user behavior patterns will trigger major changes in consumption and business models. It lists 5 steps
Successful companies will come up with an end-to-end strategy for collecting, analysing and reporting data relevant to their products and
Customer experience remains the ultimate battle ground where if you don’t innovate, you will be disrupted. But how to make
Gartner says believe that non-traditional competitors are better fit to navigate the disruptions and long-term new realities that the COVID-19
The reality is that the CTO will need to divide her or his time between optimizing IT or business operations,
COVID-19 has influenced what and how technology is being used in the workplace with employee safety and the ability to