Thu, 14 May 2026

Gramedia has utilised Zebra’s RFID-enabled retail solutions to improve shopping experience

Photo from https://www.grand-indonesia.com/shopping-directory/gramedia/?location=gramedia

PT Gramedia Asri Media (Gramedia), Indonesia’s largest bookstore, has introduced Zebra Technologies Corporation’s RFID-enabled retail solutions at its stores. These solutions aim to enable shoppers to perform self-checkout and help minimise shrinkage.

Agus Yulianto
Agus Yulianto

“Zebra’s RFID solutions have improved our overall shopping experience by enabling faster, independent transactions, reducing human error, and minimising losses with the establishment of RFID-enabled exit gates,” said Agus Yulianto, IT manager, Gramedia.  

RFID-enabled retail solution

Zebra’s RFID-enabled retail solution helped the bookstore cut itsinventory checking time in half and make self-checkout for shoppers 60% faster than manual checkout by cashiers. This enabled a 75% redistribution of staff hours , allowing employees to focus more on customer service and other shopper-valued activities. The solution also claimed to improve the bookstore’s stock accuracy by 50%.

Christanto Suryadarma
Christanto Suryadarma

“The retail market in the Asia Pacific region is poised for significant growth, with sales expected to increase by 24% from 2023 to 2028, driving 57% of the total global retail sales growth,” said Christanto Suryadarma, sales vice president for Southeast Asia (SEA), South Korea and Channel APJeC, Zebra Technologies.

 “In this rapidly evolving landscape, retailers must strategically invest in advanced technologies to enhance operational efficiency and customer experience. By doing so, they will boost profitability and foster lasting customer loyalty, positioning themselves strongly in the competitive market,” Suryadarma added.

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