Manila Broadcasting Company (MBC) has transformed itself into a one-stop multimedia partner with the help of PLDT Enterprise and ePLDT by leveraging the power of Google Workspace (GWS) as part of its ongoing transformation to become a content-based company.
Digital transformation
PLDT Enterprise, through ePLDT, deployed GWS to leverage its productivity and collaboration tools.
“The media business has been changing. Audiences now are in the digital space, so we have to transform and become a platform that embraces new technology to reach this market segment. We are confident that with this partnership with PLDT Enterprise and ePLDT, our digital transformation will be seamless, and collaboration among our teams will be more efficient and effective,” said Ruperto Nicdao, the president of MBC.
“ePLDT undertakes this collaborative journey with MBC to guide them in their digital transformation as they veer towards creating more relevant content for their audience,” said Victor S. Genuino, president and CEO at ePLDT.
Through the collaboration, MBC can utilise GWS resources such as Gmail for business, Calendar, Meet, Chat, Drive, and Docs to improve and digitise its business.
“It is part of our company mission to cultivate innovation, creativity, excellence, and leadership. Through this partnership, we acknowledge that our future competitiveness depends on the continuous development of our existing businesses as well as venturing boldly into emerging industries,” Nicdao said.
Vision oriented
Through the partnership, Nicdao hopes for the continuous growth of MBC in the next 25 years, for its vision “to continuously be the leader in the media industry in providing global audiences with relevant content and advertisers with cost-effective ways to reach target audiences.”
