“Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to
A Gartner survey of 410 CMOs and marketing leaders noted that 71% blame a lack of the budget to fully
Damien Green, president and CEO of Manulife Asia, wants the insurer to become the digital customer leader in its industry
“CMOs often believe that achieving marketing data integration goals will lead to greater influence and increased value of marketing analytics,”
A Gartner survey of North America and European marketers revealed that 60% have centralised some (23%) or all (37%) of
Gartner says marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021.
Marketing teams that are effective at scaled judgment and empathetic influence are more likely to report revenue growth. Gartner says
A Gartner survey revealed that 60% of marketing organisations have centralised some or all their functions. Chief marketing officers (CMOs)
Gartner says CMO spend survey reveals budgets have fallen to their lowest level in recent history, dropping over 4% in
To be more agile and adaptive in 2021, marketing leaders must prioritise four core competencies with a renewed focus that
For all the talk about social responsibility, Gartner says new research reveals misalignment of consumer expectations of brands versus the
