Faced with disruption few marketers execute plan B
FutureCIO Editors
April 24, 2023
In a Gartner survey of 400 marketing leaders, 81% claim a contingency plan to respond to disruptions. However, just 21%
In a Gartner survey of 400 marketing leaders, 81% claim a contingency plan to respond to disruptions. However, just 21%
Forrester’s Younger Buyers Have Changed The Business Buying Landscape report reveals that millennials and Gen Z constitute 64% of business
Marketing teams that are effective at scaled judgment and empathetic influence are more likely to report revenue growth. Gartner says
A Gartner survey of 1,752 consumers during October 2021 identified the top consumer and cultural trends for marketers in 2022.
As B2B marketers, we would like to think that marketing has since moved away from solely depending on traditional marketing
Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and re-establishing customer relationships in