Faced with disruption few marketers execute plan B
In a Gartner survey of 400 marketing leaders, 81% claim a contingency plan to respond to disruptions. However, just 21% ...
Tag: marketing strategies
Forrester: time to re-evaluate go-to-market strategies
Forrester’s Younger Buyers Have Changed The Business Buying Landscape report reveals that millennials and Gen Z constitute 64% of business ...
Embrace scaled judgement and empathetic influence for growth
Kristina LaRocca-Cerrone, Gartner Marketing teams that are effective at scaled judgment and empathetic influence are more likely to report revenue ...
Five consumer trends marketers should evaluate in 2022
A Gartner survey of 1,752 consumers during October 2021 identified the top consumer and cultural trends for marketers in 2022. ...
Let the data do the pitching
As B2B marketers, we would like to think that marketing has since moved away from solely depending on traditional marketing ...
Gartner’s marketing predictions in the digital normal post-COVID-19
Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and re-establishing customer relationships in ...
