Vietnam International Commercial Joint Stock Bank (VIB) has strengthened its customer experience, data, and AI foundation by deploying Salesforce across its retail banking business.
“Our collaboration with Salesforce enhances our ability to serve customers faster, engage them more effectively and support their financial journeys with greater relevance and convenience,” said Tuong Nguyen Mong, deputy chief executive officer and head of Retail Banking at VIB.
Digital transformation strategy
VIB has deployed Salesforce to strengthen its digital transformation strategy by creating a unified view of customer information across its banking operations. It integrates customer profiles, product relationships, transaction data, and interactions into a single platform for employees to access relevant information more quickly.
Deploying Salesforce technologies, such as Agentforce Financial Services, Agentforce Marketing, Data 360, and MuleSoft, helps connect data from core banking and enterprise systems, providing a real-time 360-degree view of customers.
In retail banking, the partnership supports customer engagement across lending, deposits, cards, bancassurance, contact centres, and digital channels. Salesforce also helps improve workflow integration and data connectivity in VIB’s digital credit card onboarding process.
“We are honoured to collaborate with VIB on this transformation journey, helping establish the foundation for more personalised engagement, stronger customer relationships and the future Agentic Enterprise,” said Quy Nguyen, regional vice president and country general manager, Salesforce Vietnam.
“By delivering this comprehensive, end-to-end Salesforce implementation, our focus was to translate that ambition into immediate business uplift—optimising operational efficiency and accelerating growth at scale, while simultaneously engineering a future-proof architecture,” said Lasse Lund, sales & service leader, Deloitte Southeast Asia.
