Adobe has unveiled Adobe CX Enterprise, a new end-to-end agentic AI system that aims to simplify the entire customer lifecycle management.
"Adobe CX Enterprise enables businesses to scale agentic AI with a fully customisable solution that is tailored to the needs of their organisation, moving teams beyond AI experiments to tangible business outcomes," said Anil Chakravarthy, president, Customer Experience Orchestration Business, Adobe. "This end-to-end solution fits naturally into any environment, built to work alongside tools across leading AI platforms with seamless interoperability."
Adobe CX Enterprise
New offerings in CX Enterprise will include:
- New agents across Adobe applications to streamline time-intensive tasks and help businesses meet customer retention and growth objectives.
- Agent skills catalogue: Adobe is introducing agent skills that simplify the creation of custom workflows for businesses by packaging reusable instructions, such as performance metrics review and journey orchestration. Powered by Adobe's intelligence engine, these skills leverage a contextual layer to help agents make decisions based on governed data and business objectives. Businesses can also customise these skills to meet their specific needs while utilising Adobe's domain expertise.
- Developer tools: CX Enterprise will provide access to Adobe's agent skills and MCP servers, enabling developers to integrate Adobe's capabilities into tools from Anthropic, Google Cloud, Microsoft, and OpenAI.
- Adobe CX Enterprise Coworker: CX Enterprise enables businesses to integrate AI agents into daily workflows, enhancing automation while ensuring human oversight.
