A principal analyst for Forrester Research, Manuel Geitz’s research focuses on enterprise transformation, innovation, and strategy, as well as the various points where those three topics intersect. He supports tech executives in incrementally maturing their organizations to become more adaptive, creative, and resilient.
Taking a holistic approach towards transformation, Geitz is most focused on orchestrated execution across all dimensions of change. His research will guide clients to align their delivery procedures, decision-making models, organisational structures, and vendor relationships in sync with increasing tech maturity. Additional research coverage areas include building innovation-enabling technology and behaviours while transforming your enterprise and assessing new strategic options.
Previous work experience
Prior to joining Forrester, Geitz spent 16 years in the financial services industry, working predominantly on corporate strategy and digital transformation. He started his career in Europe, working in the corporate strategy department of an international universal bank. After six years, he moved on to work in Singapore on strategy and digital transformation projects for another five years before he relocated to New York, where he led the digital transformation team of Deutsche Bank Wealth Management in the Americas.
Geitz holds a master’s degree in economics and politics from Johannes Gutenberg University, Germany and an MBA from the University of Cambridge, United Kingdom.
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