Senem leads Forrester’s research on user experience. She advises companies on research practices and tools, scaling research teams, and user experience best practices. In addition to her main coverage, Senem collaborates with Forrester analysts on inclusive and responsible design research. Senem’s other areas of expertise include empathy and design and coercive and deceptive design patterns. She’s based in Cambridge, Massachusetts.

Previous Work Experience
Prior to her role as an analyst, Senem was a UX researcher on the customer experience team at Forrester. In that role, she worked closely with Forrester analysts and research directors to oversee and refine the evaluation methodology for B2C digital experience research projects. As part of her role, she assessed digital experiences in various industries, such as retail, banking, investing, and government.

Before joining Forrester, Senem conducted a variety of qualitative research projects and ethnographic studies in the US and Turkey, focusing on areas such as consumer behavior and cultural anthropology.

Education
Senem holds a doctorate degree in anthropology from the University of Pittsburgh and a BA in business administration from Koc University (Istanbul, Turkey).