Consumers are overwhelmed with the process of signing up or registering for online services according to the Empowering Companies and their Customers through Holistic Identity Management report by Affindi.
The report, which examines the state of digital identity and data ownership across Singapore, India, and North America from a consumer and business lens, reveals that consumers are also becoming more careful about sharing their data with service providers due to privacy and security concerns, unnecessary information request from apps/services, feature access tied to mandatory account creation, poor user experience and unclear or attractive products/services.
Other key insights
According to the report, the digital identities of consumers are fragmented, scattered across the web, and owned by multiple platforms. This spells a huge challenge for data privacy and security when end-users cannot ensure ownership of their data.
Insights from the IDC Affinidi Consumer Identity Management Survey 2023 revealed that more than half (58%) of consumers seek more data control, impacting their willingness to share personal information with service providers for value. The majority (74%) of consumers prefer to share personal information just once with a single service provider to simplify their future sign-in process. Additionally, 79% of consumers would prefer a maximum of three steps while registering for a service or application.
Affinidi aims to innovate to change data ownership for good and address the top concerns of consumers by developing tools and products to drive privacy-preserving innovation, fostering trust in data usage, and reclaiming ownership of consumers’ digital identities.