Around 51% of consumers aged 18-24 exercise their Data Subject Access Rights, compared with just 11% for consumers aged 55-64 according to Cisco’s 2023 Consumer Privacy Survey. This is significantly higher compared to the global average of 42%.
Privacy concerns on AI
The annual global review of consumers’ perceptions and behaviors on data privacy interviewing 2,600 adults in 12 markets including China revealed that 58% of respondents in APAC attest to the usefulness of AI. More than half of the respondents (57%) are willing to share their anonymous personal data for the improvement of AI products.
The majority (58%) in APAC are concerned about how organisations use their data for AI, with 59% losing trust in organisations’ use of AI.
“The world is watching how companies will approach AI in a responsible way,” said Dev Stahlkopf, Cisco executive vice president and chief legal officer. “For Cisco, this means keeping a keen focus on respecting privacy and human rights as we incorporate AI technology.”
Around 38% of respondents in APAC are “Privacy Actives”—people who care about privacy, are willing to act to protect it, and have acted on it.
Organisations should uphold robust privacy measures, ensuring that data is treated with the utmost respect and security. Organisations must take measures, such as bias audits, to rebuild lost trust, and ultimately regain the confidence of their customers. Regaining trust is not merely an obligation; it is essential for the sustained success of AI-driven enterprises,” Yoshiyuki Hamada, managing director of security Business (APJC) at Cisco.
“At Cisco, we are laser-focused on increasing customer trust by helping them securely connect, automate, and stay resilient in a cloud-first world to accelerate their digital agility,” he added.