RLC Residences, Robinsons Land‘s residential division, has partnered with Salesforce to enhance customer experience.
“This partnership started with one vision in our minds—delivering a customer-first approach across all touchpoints, ensuring that every encounter—from the first inquiry to long after move-in—is a delightful experience,” said Chad Sotelo, senior vice president and business unit general manager of RLC Residences and chief marketing officer of Robinsons Land.
“This partnership with Salesforce and Appistoki brings us closer to our vision of creating homes and experiences that resonate deeply with today’s discerning homebuyers,” Sotelo added.
Redefining the customer journey
The partnership aims to streamline operations and enhance RLC Residences’ overall customer experience through Salesforce Platform’s Data Cloud, Customer 360 applications, Einstein AI technology, and Appistoki’s digital infrastructure expertise.
RLC Residences will use Data Cloud to unify and harmonise structured and unstructured customer data in real-time, aiming to facilitate seamless interactions such as inquiries, purchase processes, or after-sales support.
Customer-centric transformation journey
Sujith Abraham, senior vice president and general manager of Salesforce ASEAN, explained: “RLC Residences is using our data meshing capability to unify their customer data across Salesforce and other data sources through zero-copy to build a more unified view of their customers. This sets the foundation for personalised journeys at scale underpinned by AI. We look forward to a close partnership with RLC Residences on their customer-centric transformation journey.”
“Our firm has been fortunate to experience amazing innovation in the Salesforce ecosystem with Data Cloud & AI. We are excited to play our part and see it take shape at RLC Residences. We look forward to making this initiative a landmark project in the industry,” said Abhijeet Kulkarni, co-founder & CEO of Appistoki.
