Around 63% of technology resellers in APJ cited security as the top technology sold in 2023 according to Tech Data’s TD SYNNEX Direction of Technology Report focused on Asia Pacific & Japan (APJ).
Voice of partners
“The Direction of Technology Report reflects the voice of our partners,” said Jaideep Malhotra, president, of Tech Data APJ. “It serves as a valuable resource, offering a snapshot of the evolving technology landscape and the pulse of the ecosystem. With our position at the center of the technology ecosystem, Tech Data is dedicated to empowering partners in attaining business model agility and building capabilities essential for success in the market.”
Key Findings in APJ
· The survey revealed that 40% of partners are set to offer Artificial Intelligence/Machine Learning (AI/ML) solutions in the next two years.
· The majority of those surveyed (62%) are set to expand their technology and solutions offerings.
· The biggest factors in customer purchasing decisions were cybersecurity and infrastructure.
· Half of APJ partners consider cybersecurity certifications and standards as important investment areas.
· 63% of partners consider increased competition and margin pressure as key challenges – 59% cited credit and financial scalability as a challenge they currently face.
· 79% of partners are expecting future growth.
As emerging technologies emerge, Tech Data noted that APJ partners will play a critical role in guiding customers toward impactful products.
Report Supplement
Tech Data launched the supplement of the TD SYNNEX Direction of Technology Report, surveying over 550 technology sellers globally. Now focused on Asia Pacific & Japan (APJ), the report highlights business performance, strategies, and expectations in the region for 2024 and beyond.
