Wed, 29 Apr 2026

2024 predictions for customer data and engagement

Photo by Brett Sayles: https://www.pexels.com/photo/modern-computer-placed-near-server-racks-5092815/

The foundation for navigating Asia Pacific’s increasingly data-driven business landscape will revolve around employees’ data literacy and consumer data privacy education, according to Liz Adeniji, regional vice president of Segment, Asia Pacific & Japan at Twilio. Data literacy “Data privacy and compliance will become a shared responsibility across departments and teams, as evolving regulatory standards necessitate organisations to constantly balance data-driven […]

Data illiteracy hinders business performance and staff retention in APAC

The Forrester Consulting report, Building Data Literacy: The Key To Better Decisions, Greater Productivity, And Data-Driven Organisations, found that despite increasing demand for data skills, insufficient training and investments are leaving business leaders with a false sense of security. Manager-worker disconnect Enterprises in Asia-Pacific and Japan (APJ) understand the broad and deep value of improved […]

3 imperatives driving the top trends in data and analytics for 2022

Data & Analytics (D&A) leaders should embrace three imperatives when leveraging the top D&A trends for 2022 in their enterprise. Gartner says data & analytics (D&A) leaders should embrace three imperatives: activate dynamism and diversity, augment people and decisions, and institutionalize trust when leveraging data and analytics. “This year’s top D&A trends represent business, market […]

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