2024 predictions for customer data and engagement

The foundation for navigating Asia Pacific’s increasingly data-driven business landscape will revolve around employees’ data literacy and consumer data privacy education, according to Liz Adeniji, regional vice president of Segment, Asia Pacific & Japan at Twilio. Data literacy “Data privacy and compliance will become a shared responsibility across departments and teams, as evolving regulatory standards necessitate organisations to constantly balance data-driven […]
Data illiteracy hinders business performance and staff retention in APAC

The Forrester Consulting report, Building Data Literacy: The Key To Better Decisions, Greater Productivity, And Data-Driven Organisations, found that despite increasing demand for data skills, insufficient training and investments are leaving business leaders with a false sense of security. Manager-worker disconnect Enterprises in Asia-Pacific and Japan (APJ) understand the broad and deep value of improved […]
3 imperatives driving the top trends in data and analytics for 2022

Data & Analytics (D&A) leaders should embrace three imperatives when leveraging the top D&A trends for 2022 in their enterprise. Gartner says data & analytics (D&A) leaders should embrace three imperatives: activate dynamism and diversity, augment people and decisions, and institutionalize trust when leveraging data and analytics. “This year’s top D&A trends represent business, market […]
Enterprises prefer practical data skills over data science degrees

Job seekers owning demonstrable experience with data might soon overtake those with data science degrees when it comes to the candidates global enterprises are seeking.