Ping Identity’s 2026 Consumer Survey found that Singapore consumers are open to AI assuming greater responsibility and access, but they expect clear boundaries on its autonomy.
“Consumers are open to AI doing more, but they want a say in how far it can go,” said Darryl Jones, vice president of Consumer Segment Strategy at Ping Identity. “The more responsibility we give AI, the more important it becomes to be clear about what it can do, what it can access and who remains in control.”
AI autonomy must have clear limits
The survey of 11,000 consumers across 12 countries, including 1,000 in Singapore, found that 45% of Singapore respondents are most comfortable with AI providing recommendations, such as comparing products or travel options, or assisting with decision-making.
Most respondents (81%) are concerned that AI agents could misrepresent their personality or values. Additionally, 62% worry more about needing to constantly review an AI agent’s work than about the possibility of errors.
Half of Singapore consumers (50%) state that personal data used in AI interactions must remain strictly confidential.
A large majority (84%) believe government regulation to protect identity data in AI applications is important.
“Singapore is moving quickly from AI experimentation to real-world adoption,” said Akkasha Sultan, senior vice president and general manager for Asia Pacific and Japan (APJ) at Ping Identity. “The opportunity is significant, but adoption will depend on trust. Consumers need to know which AI agent is acting, what it can access and when a person remains accountable.”
Fostering consumer trust
Ping Identity emphasised that clear permissions, transparency, and accountability are essential to building consumer trust.
