Adobe has announced that CX Enterprise Coworker is now available on AI platforms including ChatGPT (as a plugin), Claude, Databricks Genie, Gemini for business, and Microsoft Copilot. Availability on IBM is expected soon.
CX Enterprise Coworker aims to help marketing professionals enhance, plan, orchestrate, and optimise customer experiences using their preferred agentic AI platforms within their existing workflows.
“Today, marketers often use AI tools in isolation, without the organisational context and domain intelligence needed to personalise every stage of the customer lifecycle,” said Anjul Bhambhri, senior vice president of Engineering, Customer Experience Orchestration at Adobe. “CX Enterprise Coworker connects these tools and workflows using brand, customer and channel intelligence, helping teams drive better business outcomes.”
Adobe CX Enterprise Coworker
Adobe has introduced new connectors for CX Enterprise Coworker, providing pre-built MCP server integrations with technology partners including Databricks Genie, Demandbase, ads MCP server for Meta campaigns, Microsoft Work IQ, and RainFocus.
The company is collaborating with global systems integrators (GSIs), including Accenture, Capgemini, Cognizant, Deloitte Digital, EY, IBM, Infosys, PwC, and TCS, to develop ready-to-use agentic solutions tailored to specific industries using CX Enterprise Coworker.
Agencies including dentsu, Havas, Omnicom, Publicis, Stagwell, and WPP are customising CX Enterprise Coworker with proprietary intellectual property, agents, tools, and industry expertise to deliver personalised customer experiences within agentic customer journeys for joint clients.
Rao Surapaneni, vice president, Gemini Agent Governance, Cloud AI at Google Cloud, stated: “Integrating Adobe’s CX Coworker into Gemini for business allows organisations to securely harness their customer data and brand intelligence right where they already work.”
“By connecting intelligence across customer data, content, journeys and enterprise systems, we are putting agentic AI to work across the customer experience,” Rob Howard, corporate vice president of Copilot Platform and Extensibility at Microsoft.
