“CMOs often believe that achieving marketing data integration goals will lead to greater influence and increased value of marketing analytics,”
Gartner says CIOs must take time to consider “what if” scenarios to avoid being blindsided by social, behavioural, and technological
A Gartner survey found that 75% of organisations are pursuing security vendor consolidation in 2022, up from 29% in 2020.
Gartner lists four primary options available to legal and compliance leaders to cope with unprecedented levels of regulatory change. These
Public sector buying teams are large, with varying levels of participation in the process. Government C-level executives are less involved
In a Gartner survey of 405 CMOs and other marketing leaders, conducted between February through March 2022, 61% of CMOs
Cybersecurity is turning into a social phenomenon. Investor interest, public pressure, employee demands, and governmental regulations are strengthening the incentives
Managing cloud costs is a multifaceted, complex problem – a wide variety of cloud options, features, and possibilities with cost
Technology governance issues emanating from cross-country politics have led to digital geopolitics rapidly becoming an issue that multinational CIOs must
Gartner lists three key priorities for chief sales officers (CSOs) in response to high inflation and recession risk. They include
According to Gartner, the four pillars driving technology innovation across customer service and support (CSS) organisations are getting connected, process
A recent Gartner survey of organisations that have deployed AI or plan to deploy within three years found that 80%
