According to Amazon Web Services (AWS), adidas has selected AWS as its preferred cloud provider for SAP workloads. The announcement comes as the global sportswear brand upgrades from SAP ECC 6 to the SAP S/4HANA.
According to AppsRuntheWorld, adidas is on an SAP ECC 6.0 environment, which it adopted in 2012.
In a press statement, moving SAP workloads will enable adidas to digitize core business processes across its value chain to provide better consumer experiences, become a more data-driven business, and support new business models such as direct-to-consumer.
By creating a cloud-based consumer experience, adidas can offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.
“Deploying SAP environments on AWS isn’t just about transforming our technology—it’s about transforming business opportunities and using AWS’s wide range of cloud capabilities to create efficiencies and bring us closer to consumers,” said Markus Rautert, senior vice president, technology enablement at adidas AG.
He added that the overall strategy goes just a technology refresh.
“We want to drive innovation across our business, which includes everything from how we design our products to how we engage with the consumers who buy them. By committing to cloud infrastructure, we have the scalability and elasticity we need to handle the seasonality of our business during peak demand and support the projected growth in our e-commerce business in the years to come,” he continued.
Greg Pearson, vice president of worldwide commercial sales at Amazon Web Services observed a fundamental change in how consumer goods companies run their technology infrastructures.
Like others, adidas is leveraging AWS’ global infrastructure and SAP experience to provide key insights, drive innovation, and support the creation of new products and services.