Adobe has launched Adobe Brand Visibility, a new solution to help businesses ensure brand visibility for the AI search era.
It is part of Adobe CX Enterprise, a new end-to-end agentic AI system that simplifies customer lifecycle management.
“In a world where customers often interact with an AI tool before ever reaching a business’s website, visibility is everything now,” said Anil Chakravarthy, president, Customer Experience Orchestration Business, Adobe. “Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company’s influence across AI surfaces.”
Adobe Brand Visibility
Adobe Brand Visibility is a comprehensive solution for Generative Engine Optimisation (GEO) that combines the capabilities of Adobe LLM Optimiser with Semrush’s AI Optimisation. The solution draws on nearly 300 million real-world AI search prompts (the largest global database of its kind) so teams can see exactly which prompts are effective.
Adobe Brand Visibility provides businesses with:
- Visibility insights powered by Semrush data: Adobe Brand Visibility offers a comprehensive overview of a brand’s presence across AI surfaces by incorporating Semrush data directly.
- Prompt strategy: Teams can understand the topics and prompts that are gaining traction across AI surfaces, pinpointing any adjacent areas that a brand should be optimising for.
- Competitive brand comparison: Marketers can easily compare their brand against competitors
- Auto-optimisation: Surfaces prioritised recommendations and enables teams to act on them immediately, deploying optimisations in minutes.
- SEO intelligence: Adobe Brand Visibility leverages Semrush’s SEO portfolio of 28.5 billion keywords and 43 trillion backlinks built over 17 years. It reveals where a brand’s existing search authority should be driving AI citations and which content investments will close that gap across both channels simultaneously.
Adobe Brand Visibility can be leveraged as a standalone application or as a native integration with Adobe Experience Manager.
