“Retailers who didn’t want outside data interaction are opening their doors. We’re excited, because when you can give them impactful information, the relationship is stronger,” said Elisa Westlund, director of Insights, Analytics, and Marketing, Riteway Foods.
“Data growth created a real challenge as we passed Excel’s capabilities. We receive both Nielsen and scanned point-of-sale data from retailers, and much of the data is not usable in its raw state; it needs data wrangling. Multiple divisions were doing the same tasks. Analysts were 80% data wranglers and 20% data analysts. We needed to flip that model and become more efficient at deriving insights and getting actionable information versus merely providing static sales reporting.
After evaluating over 50 data visualization tools, Westlund’s team chose TIBCO Spotfire analytics.
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