The forecast also shows that BDA spending will gain strength over the next five years as the global economy recovers from the COVID-19 pandemic. The compound annual growth rate (CAGR) for global BDA spending over the 2021-2025 forecast period will be 12.8%.
"As executives seek solutions to enable better, faster decisions, we're seeing relatively healthy BDA spending across all industries. Leveraging data for insights into everything from internal business operations to the customer journey is top of mind and of strategic importance," said Jessica Goepfert, program vice president, customer insights and analysis at IDC.
She added that firms in the professional services industry, for instance, are utilizing big data and analytics to support their 360-degree customer and client management efforts, as well as advanced project management initiatives.
Spending by vertical
“Banks are using BDA solutions to improve customer onboarding while simultaneously automating business operations and detecting and preventing fraud. Even slower moving industries like construction have started to fuel investments in extended supply chain planning and interconnected and collaborative workspaces," added Goepfert.
The industries currently making the largest investments in big data and analytics solutions are banking, discrete manufacturing, and professional services. Combined, these three industries will account for one-third of all BDA spending in 2021.
The next three industries – process manufacturing, telecommunications, and federal/central government – will together deliver nearly $47 billion in spending this year. While the telecommunications industry will see the fastest growth in BDA spending over the five-year forecast, all but one of the 19 industries covered in the Spending Guide are expected to deliver double-digit growth.
Over half of all BDA spending in 2021 will go toward services with IT services accounting for more than $85 billion of the total and business services making up the remainder. The second-largest segment of BDA spending this year will be software, which will see investments totalling $82 billion.
Spending by solution type
Almost half of this total will go to three types of applications – end-user query, reporting, and analysis tools, relational data warehouses, and nonrelational analytic data stores – with the remainder spread across the 13 remaining software categories. Software will also be the fastest-growing segment of BDA spending with a five-year CAGR of 15.1%.
Jennifer Hamel, research manager, analytics and intelligent automation services for IDC says unlike many other areas of the IT services market, big data and analytics services continued to grow in 2020 as organizations relied on data insights and intelligent automation solutions to survive the COVID-19 pandemic.
"The next phase of digital resiliency will spur increased investment in services to address both lingering and new challenges related to enterprise intelligence initiatives," she added.