Visual communication platform Canva is leveraging Snowflake to enhance the user experience for its global community and drive significant growth in its B2B segment. Snowflake’s platform enables Canva to accelerate the delivery of new features, optimise its marketing and sales operations, and personalise the design journey.
“As our user base expanded, so did the complexity and volume of data,” said Moe Kiss, director of Data Science at Canva. “Snowflake has scaled with us throughout our hypergrowth, helping us make sense of increasing data volumes while keeping our systems efficient. Having a reliable data foundation has been crucial for us to understand the needs of our users and to make informed product decisions as we continue to innovate across our visual communication platform.”
B2B growth and innovation
With Snowflake, Canva is optimising its B2B sales and marketing efforts, including lead routing, scoring, and enrichment, validating development at scale, speeding up the release of new features and enhancements, and driving personalised experiences by providing a unified view of user data.
Snowflake also enables Canva to optimise marketing ROI by providing insights to effectively reach, engage, and adjust for local markets, and enhance customer segmentation with AI.
“Canva exemplifies how data can drive extraordinary business growth,” said Erin Foxworthy, Industry principal, Marketing and Advertising at Snowflake. “By putting user insights at the centre of their decision-making process, they’ve created a platform that delights hundreds of millions while building a thriving enterprise business. We’re proud that Snowflake has been the data foundation supporting their remarkable data and AI journey.”
