The 2023 Gartner CIO and Technology Executive Survey revealed that improving the customer experience and operational excellence, not growth, are
Every medium has a purpose. TV advertising, for example, targets consumers who because they can watch television suggests there are
Bain says senior executives within the financial industry estimate that web3 capabilities could cut operational costs needed to deliver banking
Gartner says customer demand and buying behaviours continue to fluctuate unpredictably amid pandemic waves, supply chain disruption, inflationary price increases
“Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to
According to the 2022 Gartner Overcoming the Barriers to Digital Execution Survey, 48% of respondents’ primary objective for making digital
To bring Xiaoning to life, Bank of Ningbo partnered with AI giant SenseTime which has been deploying in recent years
Damien Green, president and CEO of Manulife Asia, wants the insurer to become the digital customer leader in its industry
After receiving a poor customer experience, 43% say they reduce their spending with that brand or stop spending with them
“As CMOs enter 2023, the current environment demands a relentless focus on customer value, purposeful evolution of the marketing function,
Customers are demanding greater value, more memorable and immersive experiences, and greater control over how they engage with enterprises, becoming
Central to the success of any environmental, social and governance (ESG) commitment is data. Any organisation that chooses to commit
