CP AXTRA Public Company Limited (CP AXTRA), operator of wholesaler and retailer Makro and Lotus’s, has partnered with Alibaba Cloud to accelerate artificial intelligence adoption across its operations.
Charlene Sawasdee, country managing director of Thailand, Alibaba Cloud, said: By combining Alibaba Cloud’s AI models, cloud infrastructure capabilities and industry expertise, we look forward to helping CP AXTRA build a more intelligent, agile, and future-ready business.
Joint AI Task Force
Under the MoU, Alibaba Cloud’s Qwen and Wan AI models will be deployed across CP AXTRA’s workforce to enhance customer experiences throughout Southeast Asia.
The two companies will also establish a joint AI Task Force that will oversee the execution and governance of all AI initiatives. Alibaba Cloud domain experts and CP AXTRA business verticals will co-create domain-specific AI solutions and develop proof-of-concept use cases tailored to the CP AXTRA operations.
Tanit Chearavanont, group chief executive officer, Wholesale Business at CP AXTRA, said: “The establishment of our joint AI Task Force ensures this is not just a vision but a structured, governed, and measurable program. We are committed to moving fast, learning quickly, and making AI a genuine competitive advantage for our business and for the customers we serve.”
