Fractal has launched Cogentiq e-commerce, an AI-native Always on E-Commerce Profit Engine that continuously monitors over 70 marketplace signals per SKU to help consumer products companies stay competitive across e-commerce channels.
“Today, most organisations use AI the same way they’ve always used analytics: gather data, generate insights, and then decide. But that sequence is too slow for the world we’re entering,” said Pranay Agrawal, chief executive officer, Fractal Analytics.
“We believe AI should start with the decision and compress the distance between insight and action to near zero. In that world, success will belong to those who can consistently make the right decisions faster,” he added.
Cogentiq E-Commerce
Profit growth in modern e-commerce depends on real-time action across more than 70 signals per stock-keeping unit (SKU).
However, as companies adopt AI-driven tools, many face increased complexity with vast data sets. Cogentiq e-commerce helps simplify and accelerate decision-making by continuously monitoring more than 70 profit-driving marketplace signals for each SKU daily.
It also claims to provide coordinated recommendations across customer, media, and supply chain functions within minutes, helping products stay available, easily discoverable, and more likely to convert into sales.
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