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Greater customer experience is when marketing and technology intersect

Allan Tan by Allan Tan
March 4, 2020
Photo by Jopwell from Pexels: https://www.pexels.com/photo/man-standing-beside-man-holding-gray-club-1325735/

Photo by Jopwell from Pexels: https://www.pexels.com/photo/man-standing-beside-man-holding-gray-club-1325735/

Most everyone will agree the strategy and execution rests largely on the CMO. But for winning sales leaders, CX is a team sport.

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Related:  The Game Plan: Onapsis on securing SAP applications
Tags: Customer experienceZendesk
Allan Tan

Allan Tan

Allan is Group Editor-in-Chief for CXOCIETY writing for FutureIoT, FutureCIO and FutureCFO. He supports content marketing engagements for CXOCIETY clients, as well as moderates senior-level discussions and speaks at events. Previous Roles He served as Group Editor-in-Chief for Questex Asia concurrent to the Regional Content and Strategy Director role. He was the Director of Technology Practice at Hill+Knowlton in Hong Kong and Director of Client Services at EBA Communications. He also served as Marketing Director for Asia at Hitachi Data Systems and served as Country Sales Manager for HDS’ Philippines. Other sales roles include Encore Computer and First International Computer. He was a Senior Industry Analyst at Dataquest (Gartner Group) covering IT Professional Services for Asia-Pacific. He moved to Hong Kong as a Network Specialist and later MIS Manager at Imagineering/Tech Pacific. He holds a Bachelor of Science in Electronics and Communications Engineering degree and is a certified PICK programmer.

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