Hyperscale public cloud providers have experienced growth rates exceeding 30% for the past few years, and their appetite for enterprise IT spend remains insatiable.
Everest Group predicts hyperscalers, namely Amazon Web Services (AWS), Google Cloud, and Microsoft Azure, will seize more of enterprise IT spend as the cloud services market accelerates to a 24% compound annual growth rate through 2024.
Diversity in offerings
However, enterprises will continue to demand a diverse vendor portfolio to avoid lock-in, address data security and governance concerns, build innovative consumption and commercial models, and take advantage of vendors’ unique strengths.
More than 90% of enterprises already leverage one or more public clouds in their enterprise environment. COVID-19 has further accelerated enterprise migration to the public cloud, with most enterprises reaping business continuity benefits during the pandemic.
Hyperscalers plan to capitalize on this growth and dominate the enterprise IT spend by expanding their offerings beyond infrastructure services to full-stack capabilities.
To sweeten their appeal, hyperscalers are offering next-generation services including artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), natural language processing (NLP), augmented reality (AR) and virtual reality (VR), blockchain, and more.
In addition, leading hyperscalers are evolving their operating models to attract enterprises, for example by adding financial and technical support, offering A-team talent for professional services, and providing deep resources for enterprise training.
Room for everyone?
However, enterprise willingness to engage not only with hyperscalers but also with non-hyperscalers indicates the strategic importance of private cloud, multi-cloud and traditional infrastructure in running their end-to-end enterprise IT landscape.
Non-hyperscalers will continue to be relevant with enterprises often choosing non-hyperscalers for their unique capabilities.
Enterprises believe hyperscalers have their sweet spots but other options are also needed to run their end-to-end enterprise IT landscape. Non-hyperscale cloud vendors and IT service providers can capitalize on the advantages they have to offer enterprises, including the following:
Innovative commercial models: Most non-hyperscale vendors have transformed their pricing models for on-premise deployments. This change has made enterprises re-evaluate their infrastructure sourcing strategy and consider these vendors as important and viable partners.
Easier consumption models: Vendors have learned from cloud hyperscalers to make “as-a-service” consumption a key part of their strategy. Therefore, clients are open to the idea of a “local cloud” that can run independently or extend to form a hybrid edge-to-local distributed cloud architecture.
Product innovation: Infrastructure vendors are bringing in innovative service offerings, not to compete with cloud hyperscalers but to demonstrate their capabilities to help clients in building a digital business.
These innovations vary and include enterprise-grade security, workload-specific computes, a single pane of management, and transparent invoicing. Some non-hyperscalers are also building “software-only” platforms that are not tied to their infrastructure but can be deployed on any hosting environment to give flexibility to clients.
Many are significantly increasing open-source adoption to not only reduce the cost of solution but also provide a market standard offering.
Enterprise context and consulting skills: Enterprise technology transformation projects are highly complex, require advanced consulting skills and need a combination of technical skills with vertical expertise.
IT service providers have developed this skill set, whereas hyperscalers, comparatively, have a lesser understanding of the enterprise IT landscape.
Deep industry knowledge: Service providers possess deep industry knowledge and better understand industry-specific challenges, allowing them to cater well to specific enterprise demands.
Strategic client relationships: Service providers are viewed as trusted partners by enterprises. Their relationship over the years has witnessed multiple technology transformations. Service providers have proved their execution competency.