Infobip has expanded its partnership with Yamaha Indonesia Motor Manufacturing (YIMM) to enhance customer engagement using WhatsApp-powered conversational experiences that deliver greater personalisation and faster interactions.
“Customer expectations in Indonesia’s automotive market are evolving, particularly around speed, convenience, and personalisation. What makes this collaboration impactful is Yamaha Indonesia’s commitment to creating connected experiences across the entire customer journey. Together, we are enabling more dynamic and scalable conversations that help turn engagement into measurable business value,” said Kukuh Prayogi, Enterprise Business director at Infobip (Indonesia).
Transforming customer engagement
For over two years, Infobip has helped Yamaha Indonesia develop customer engagement strategies that integrate WhatsApp across its digital ecosystem, including websites, social media, and customer touchpoints.
Infobip has enabled Yamaha Indonesia to deliver personalised conversations, improve lead capture and follow-up, support remarketing initiatives, and create customer interactions that drive business impact beyond brand awareness.
“At Yamaha Motor Indonesia, we believe digital engagement should enhance every stage of the customer journey. Working with Infobip has helped us create more connected and responsive communications that meet customers where they are, through the channels they trust most. As customer expectations continue to evolve, this collaboration enables us to stay closer to our customers and deliver experiences that are more relevant, timely, and meaningful,”said Adita Yamaha, Digital Customer Experience manager at PT Yamaha Indonesia Motor Manufacturing.
Infobip and Yamaha Indonesia will continue to enhance automation, chatbot experiences, and personalised communication further to improve customer engagement in Indonesia’s automotive sector.
