Global cloud communications platform Infobip has expanded its integration with Microsoft Azure Communication Services. This expansion now includes Infobip’s advanced SMS interface, a key component that enables businesses to connect with customers in more than 100 additional countries.
“Integrating Infobip’s SMS channels through the Messaging Connect Integration underscores our commitment to empowering cloud platforms with truly global, reliable, and high-quality communication capabilities. In today’s era of AI and automation, we are not only connecting businesses and customers, but we are also enabling conversations that drive impact,” Veselin Vuković, chief alliances officer at Infobip, said.
Messaging Connect integration
The new Infobip Messaging Connect integration allows businesses to leverage Infobip’s global carrier connectivity, compliance expertise, and technical support directly within Azure Communication Service. It offers streamlined carrier management through APIs, ensuring regulatory compliance and facilitating international SMS delivery, thereby improving operational efficiency and message delivery rates.
With the new Infobip Messaging Connect integration, businesses can now access real-time analytics and end-to-end support for high-priority interactions. This feature empowers enterprises with the information they need to make informed decisions and maintain control over their communication strategy.
“This new integration between Microsoft Azure Communication Services and Infobip marks a step forward for the next generation of cloud-based customer engagement solutions. We are creating new opportunities for businesses to connect with customers in simpler ways, helping them deliver seamless interactions,” Diego Basantes, senior product manager for Messaging Connect at Microsoft, said.
