Master Concept has partnered with Supermetrics, an AI-powered marketing intelligence platform, to help businesses connect, analyse, and activate marketing data across analytics, advertising, and AI systems.
“Enterprise AI creates greater value when it can connect with the data businesses already rely on,” said Derek Chan, co-founder & CEO of Master Concept. “Together with Supermetrics, we’re helping customers bridge marketing data, AI, and business action, making it easier to turn information into decisions that drive real outcomes.”
Bringing marketing intelligence into enterprise AI
Supermetrics connects marketing data with the reporting, analytics, data, and AI tools businesses already use. Through this partnership, Master Concept will help customers make marketing intelligence more accessible across their organisations and move more efficiently from insight to action.
The partnership creates new opportunities to connect marketing data with enterprise AI. Supermetrics for Gemini Enterprise enables organisations to bring data from GA4, advertising platforms, and other marketing sources into Gemini Enterprise, where users can explore performance, investigate trends, and interact with their marketing campaigns using natural language.
As part of the partnership, customers can access an exclusive 30-day Supermetrics free trial through Master Concept, allowing teams to explore the platform with their own marketing data.
