Maxis has unveiled Miya (Maxis Intelligence, Your Assistant), making it the first telco in Malaysia to launch a generative AI (gen AI)-powered conversational in-app assistant in collaboration with Google Cloud.
Loh Keh Jiat, chief Consumer Business Officer of Maxis, said: “With Miya, we’re bringing our ‘Tomorrow Begins Today’ promise to life. We are creating an intelligent, 24/7 conversational experience that is always learning.”
Miya
Miya is built on Google Cloud’s Customer Engagement Suite to transform the Maxis app experience through intuitive, seamless conversations.
It claims to provide instant, personalised support with the capability to understand and respond to customer queries and needs.
Key features available directly within Miya’s chat window include bill management, roaming, and contract check.
Miya can also guide users to Maxis’ products and services by assisting with general help and navigation.
Hana Raja, country manager, Malaysia, Google Cloud, said: “The key breakthrough with Miya is its combination of precision and advanced reasoning. Underpinned by Google Cloud’s Customer Engagement Suite and Gemini models grounded on Maxis’ own first-party data, Miya goes beyond the linear, rigid, and scripted responses of traditional AI deployments for customer service.”
Miya is being progressively rolled out to users of the latest Maxis app.
