Payment Asia Group has introduced the Merchant Health Index (MHI) and ARCS Marketing Platform to help small and medium-sized enterprises (SMEs) use AI to improve business performance, marketing, and operational resilience.
“Artificial intelligence is becoming a strategic growth engine, moving decisively from experimentation into business operations,” said Paul Tang, COO of Payment Asia. “For SMEs, the value of AI lies in its ability to support smarter decisions, greater efficiency and long-term business growth. Our strategy focuses on making enterprise-grade intelligence accessible through practical solutions that help merchants anticipate change, strengthen resilience and capture new opportunities.”
Merchant Health Index (MHI)
The Merchant Health Index (MHI) is an AI-powered framework that converts business and transaction data into actionable insights. It offers a forward-looking view of merchant health, helping businesses identify risks, find growth opportunities, and respond effectively to market changes.
“Through the launch of MHI, Payment Asia aims to contribute to the development of an objective industry benchmark that provides a clearer view of merchants’ financial health,” added Tang.
ARCS Marketing Platform
Payment Asia has also introduced the ARCS Marketing Platform, an AI-driven tool that helps SMEs streamline content creation and digital marketing.
It generates localised text and product imagery for Hong Kong consumers. It provides preset prompts and campaign templates for common SME marketing needs, enabling merchants to launch campaigns efficiently across multiple channels.
A payment link generated by Payment Asia will be included to direct customers to make a purchase. Payment Asia is inviting selected F&B merchants to join its pilot program.
