Samsung Electronics is expanding artificial intelligence capabilities across its 2026 lineup of televisions, displays, gaming monitors, and lifestyle audio products.
“This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, executive vice president of Visual Display (VD) Business at Samsung Electronics.
AI-powered screen innovations
The new lineup features AI-powered enhancements in picture quality, sound, and connectivity.
At the centre of the rollout is Samsung’s Vision AI Companion, an integrated AI platform that makes televisions more intuitive and context-aware. The platform enables user engagement by surfacing real-time information on-screen while supporting everyday tasks such as following recipes and planning travel.
Across its television range, Samsung is extending AI-powered features to all models, including AI Upscaling Pro, AI Soccer Mode Pro, and AI Sound Controller Pro, which optimise picture clarity, motion, and audio in real time.
Additionally, its latest Micro RGB technology, powered by the Micro RGB AI Engine, continuously refines colour and contrast, delivering 100% BT.2020 colour coverage for more lifelike visuals.
Samsung’s 2026 OLED lineup, including the S99H, S90H, and S85H, offers deeper blacks, higher brightness, and glare-free viewing.
Beyond televisions, the company is expanding into high-performance gaming and lifestyle audio. Its Odyssey G6 OLED gaming monitor features a 500Hz refresh rate and new Music Studio speakers designed for modern living spaces.
“By bringing innovation to picture quality, sound and connectivity, we are redefining what users can expect from AI-powered screens,” Lee added.
The innovations were presented during Samsung’s 2026 European Tech Seminar, held in Frankfurt, Germany, from April 15 to 16, where media and industry professionals were given an early, hands-on look at the products ahead of their global rollout.
