Better, faster decision-making drive BDA spending
Data insights and intelligent solutions will be critical for surviving covid. IDC says global spending on big data and analytics ...
Tag: customer insights
IDC declares state of the union for FoW
IDC says organizations are forecast to spend nearly $656 billion on Future of Work technologies in 2021, an increase of ...
3 B2B marketing content tactics in times of crisis
Gartner says B2B marketing leaders must understand customers’ shifting needs to produce and deliver effective content
Predictions 2021: The continuing evolution of customer insights practices
If 2020 has taught us anything, it’s that change is inevitable and that customer insights leaders must constantly look to ...
