Adobe has unveiled Adobe CX Enterprise Coworker, which aims to activate agentic AI to empower organisations to power and orchestrate customer experiences more efficiently.
“Adobe CX Enterprise Coworker will be the next step for businesses that are retooling marketing workflows to help teams take advantage of agentic AI technology,” said Anjul Bhambhri, SVP of engineering, Customer Experience Orchestration, Adobe.
Adobe CX Enterprise Coworker
Adobe CX Enterprise Coworker aims to streamline the integration of data and content from fragmented systems, enabling businesses to deliver personalised experiences at scale. With AI agents, workflows can be orchestrated based on specific goals.
The solution offers organisations greater choice and control, featuring an open architecture that empowers teams to extend workflows across any AI platform.
New offerings include the following:
- Adobe Engagement Intelligence (expanded decisioning engine)
- Adobe Journey Optimiser Loyalty (delivers gamified experiences based on loyalty)
- Adobe CX Analytics (unified insights system)
- Expanded profiles in Real-Time CDP, harmonising unstructured data alongside structured data)
“By synthesising intelligence from across Adobe applications, enterprise systems, and leading AI platforms, we are closing the gap between insight and action, enabling brands to deliver one-to-one personalised experiences at scale. This is what it means to put the full power of agentic intelligence to work for marketing teams,” Bhambhri added.
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