Alcatel-Lucent Enterprise launches Purple on Demand, a communications-as-a-service offer for enterprises in Asia Pacific. To meet the needs of enterprises for simplicity, flexibility, security, and digital sovereignty, Purple on Demand offers software available through a subscription model and hardware such as phone sets, conferencing devices, and accessories. The solution can be deployed on-premises, hosted, or in a private cloud.

“Asia Pacific economies today are experiencing the rising tide of ongoing digital transformation amidst a burgeoning digital economy, even as we navigate a challenging economic landscape," said Tee Jyh Chong, vice president of Sales and Services, Asia Pacific, Alcatel-Lucent Enterprise. “No matter size or industry, ALE is ready to help your enterprise to transform and succeed in the intelligent era. Purple on Demand is our fresh approach to investing in business communications with unprecedented simplicity and flexibility.”
Digital age communications
As part of the Digital Age Communications strategy of Alcatel-Lucent Enterprise, the launch of Purple on Demand highlights the company’s commitment to facilitate digital transformation centred on three pillars:
· The digital workplace: Through effective communications, collaboration, customer service, and cloud-based solutions available at any time, from any device, employees can work from anywhere (at the office, at home, or remotely),
· Communications as the catalyst for enterprise agility: Connecting people, applications, and objects causes enhancement of business interactions, acceleration of decision-making, automation of business processes, and proactive detection of threats.
· Flexible cloud-model solutions and architecture: Organisations can curate a customsed approach to support transformation in terms of budget, time frame, and objectives from the enterprise premises to a full-cloud solution (private, public, or hybrid).